What's great is that, what's included and not included in their ticket prices is clearly laid out, which is more like a supermarket. So, they appeal to the mid level traveller, and those seeking budget options too. However, SAS flights are comfortable, and there are many other reasons to give them a try, and here's a few of them:
As a company which flies to diverse destinations, they also have a big fleet, which encompasses, 45 Airbus planes, 81 Boeing planes,(although some of these are currently being replaced by larger Airbus planes) and smaller craft like ATR's and a few Bombardiers for short domestic flights.SAS flights are all fairly priced, and with such a clear layout, SAS tickets easy to purchase from the website. Those flying back to Scandinavian destinations can also take advantage of flights to Sweden from many northern destinations in Europe, the middle east and north America.
Definitely an airline for the 21st century, the marketing is simple, and because of this, 'what you see is what you get', passengers know where they stand and this creates loyalty. This core base of Scandinavians, keeps costs down. Also, by only providing in-flight snacks and meals with certain tickets, the customer is free to choose according to taste and budget. A great choice for everyday travel around Europe, SAS are also great for trips to the north America.